Julian Alexander

by

J

JB Alexander

Julian Alexander Sales, Marketing, and Brand Identity Professional Contact Information: Email: [insert email] Phone: [insert phone number] LinkedIn: [insert LinkedIn profile link] Summary: Highly motivated sales, marketing, and brand identity professional with exceptional leadership and negotiation skills honed through years of experience in the consumer packaged goods industry. Adept at streamlining operations, increasing productivity, and boosting company profit. Expert in creating and implementing marketing strategies that generate measurable increases in market share and sales profitability. Possesses a diverse skill set across multiple areas, including operational leadership, team building, web and print content development, product positioning and branding, new product launch, public and media relations, supply chain management, and key account acquisitions. Passionate about driving business growth and maximizing results through a results-driven approach. Experience: NBC Law and Order SVU - Parking Coordinator (2012 - Present) Work directly with Location Manager and other departments in arranging technical scouts for the essential staff and crew, including Grip, Electric, Catering and Wardrobe Work on set – responsible for prepping and wrapping on location daily Conduct extensive research to prospect locations in New York City Responsible for blocking off streets where set location took place (mounted no parking signs, roadblocks, etc) Pure Growth VC - Sales Director (2010-2012) Managed the Corporate Brand SK Energy Shots for James Weiss and Chris Clark, totaling over 5 million in sales and meals fed to children as to date Created promotional tools, developed new items and label designs, monitored a commodity driven market, maintained positive inventory position Negotiated vendor and commodity contracts and purchasing “Buy and Hold” Contracts Communicated strategic priorities; driving and managing key SK Energy initiatives; ensured implementation of merchandising SK Energy on shelves Coordinated meetings with Distributors-Local & Corporate Scheduled meetings to discuss upcoming and ongoing Key Account Programs Trained SKEnergy Sales Reps to understand merchandising standards product flow, sku priorities, and display merchandising and wholesale vs retail pricing Established POS Strong working knowledge of all CBC systems, key account systems, data/bill backs/depletions Developed working knowledge of geographic and demographic areas in the Tri-state Area Knowledge of product competition and distributor competition in respective areas Vibe Magazine - Digital Content Contributor (2009-2012) Creator of 8 Bond studio; clients included VIBE Magazine and photographer Terry Richardson Hosted and Streamed live events at studio, including Jay-Z Charity Event, Terry Richardson Art Show, Concept Korea Fashion Show, Ford Fiesta photo shoot, Founders Card Charity Event, Chandon Lucien Clothing Launch Responsible for the first-ever Digital “QR’ code magazine download Cover Assisted with layout and design of portions or entire magazine; decided which stories/articles will go in which issues of the magazine Coordinated production schedule and ensured target dates are met by parties involved Published in VIBE Magazine as a contributor/editor/ Scheduled/booked photographers, models, hair stylists, makeup artists, stylists for shoots Dealt with deadlines daily 300K downloads to date of Marketing and Brand Product Placement Videos Produced Skills: Sales and marketing strategies Operational leadership Team building Web and print content development Product positioning and branding New product launch Public and media relations Supply chain management Key account acquisitions