An Effective About You Page

Build Influential Reach. REACHology(TM) by PSI TV

Algorithmic discoverability requires you to have a searchable digital presence. In addition, your content must establish you as an expert (E), experienced (E), and authoritative in your area of expertise (A), and provide enough evidence to move a prospect toward trusting you(T). That being said, your website's ABOUT YOU page will be referenced when a prospect is considering you alongside other options. Updating this page with the algorithmic authority signals (EEAT) is imperative. This tool helps ensure these aspects are visible on your ABOUT YOU page.

Your Name followed by any appropriate identifying accronyms
I know it is tempting to say your offer helps everybody, but that is an ineffective audience call out. Describe your ideal prospect who would get the most bang for their buck if they worked with you. Others may benefit but we want to call out the most specific at this time.
Even if you have many offers. What is your flagship offer?
Of these four, what is the highest-level version of industry you serve in? Wealth, Health, Relationship, Lifestyle)
(eg. insurance - financial, divorce coach - relationship, travel - lifestyle
What are up to three, urgent, challenging pain points or desires your offer addresses if someone takes your offer?
What is your unique sales position, and/or unique framework for moving your client away from their pain and toward the outcome they desire?