Authority Signal Video Framework™

What is the audience you are writing this ad to attract?

What is the offer and call to action. Write as much detail as possible.

What is the uncomfortable or surprising truth?

What invisible problem is hurting this audience?

What new perspective changes how the audience sees the problem?

What memorable insight should the audience repeat afterward?

What example/story proves this point?

What signature closing line reinforces the brand?

Advertising copy to attract your target audience just got easier.