Prelaunch Content #1

Your Prelaunch Content (PLC) is the material you release during your Prelaunch Sequence to build excitement and anticipation for your product. The overall PLC sequence follows the Opportunity, Transformation and Ownership Experience (or OTOE). PLC 1 is “Opportunity”. This is about showing your prospects the opportunity that’s available to them that can change their lives for the better. Use the prompts below to create a script of PLC 1, and to draft an email announcing PLC 1.