Allan Salvatierra

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Avatar Identification

Your avatar is a representation of your typical or ideal client. A great launch (and business) starts with developing a deep understanding of your avatar and the transformation they’re after.

Client Discovery

Hey there, I’m Allan. I'm here to dive deep and really understand your needs so we can nail this collaboration. Today’s call is our chance to see how we can crush it together. So, this is how our conversation will flow. I've done some research but I want to hear it from you. So first up, tell me about your company. What do you do? Where are you hitting roadblocks? This helps me get a clear picture of where you’re at and what you’re aiming for. Next, let's zoom in on your project goals. This part is crucial. I want to make sure we’re not just ticking boxes but truly exceeding your expectations. I’ll also share my background—where I’ve been, what I’ve worked on, and how my experience can bring real value to your project. You’ll see how my skills align with what you need. Today’s goal is simple: making sure we’re a great fit and laying the foundation for an awesome partnership. I’m excited to hear your vision and discuss how we can bring it to life. Sound good or do you want a different format for this conversation? Let’s get started!

A “crushing offer” is an offer that’s so good it compels people to buy immediately. Having a “crushing offer” that reflects the transformational value you provide your avatar makes marketing easy!

Landing Page & Nurture Sequence 1-3

It’s not enough just to have a great lead magnet. You also need to entice your prospects to opt-in to receive it. That’s where your landing page comes in. Your landing page must have carefully curated copy that motivates your prospects to opt-in to receive your lead magnet. Once they’re on your list, your nurture sequence delivers ongoing value and deepens your relationship with your audience. Building this relationship is key to eventually moving them along the journey toward becoming buyers.

Nurture Sequence 4-6

Once they’re on your list, your nurture sequence delivers ongoing value and deepens your relationship with your audience. Building this relationship is key to eventually moving them along the journey toward becoming buyers.

Prelaunch Content #2

Your Prelaunch Content (PLC) is the material you release during your Prelaunch Sequence to build excitement and anticipation for your product. The overall PLC sequence follows the Opportunity, Transformation and Ownership Experience (or OTOE). PLC 2 is “Transformation”. This is about how your prospects' lives will change as a result of having your product. Use the prompts below to create a script of PLC 2, and to draft an email announcing PLC 2.

OBM Discovery Call

Prelaunch Content #3

Your Prelaunch Content (PLC) is the material you release during your Prelaunch Sequence to build excitement and anticipation for your product. The overall PLC sequence follows the Opportunity, Transformation and Ownership Experience (or OTOE). PLC 3 is “Ownership Experience”. This is where you show your prospects what life could be like if they buy from you. Use the prompts below to create a script of PLC 3, and to draft an email announcing PLC 3.

Avatar Discovery

Empathy is the marketer’s secret weapon and the work you’ll do here to discover and better understand your avatar will help you build that empathy.

Creating a great product isn’t easy, but the work you do here will demystify the process and help you avoid potential pitfalls. It all comes down to solving a real need in your market for your avatar… This is how you create a product the market will buy.

Your lead magnet is designed to be a powerful opt-in incentive for your prospects. Once created, this lead magnet can accelerate your email list building and serve your business for years to come. Your lead magnet also creates a "first impression" with new prospects. If it shares a lot of value and provides a solution to a problem your avatar is struggling with, your prospects will naturally look to you for further solutions.

Problem Solution Path

The Problem Solution Path (P.S. Path) is how you structure your Prelaunch Content (the material you release during your Prelaunch Sequence). In the P.S. Path, a problem is identified and a solution is provided. Then, another problem is identified, leading to the next piece of Prelaunch Content (where prospects will find the next solution). The work you do here will help you identify the specific problems and solutions for each of your three pieces of Prelaunch Content.

Prelaunch Content #1

Your Prelaunch Content (PLC) is the material you release during your Prelaunch Sequence to build excitement and anticipation for your product. The overall PLC sequence follows the Opportunity, Transformation and Ownership Experience (or OTOE). PLC 1 is “Opportunity”. This is about showing your prospects the opportunity that’s available to them that can change their lives for the better. Use the prompts below to create a script of PLC 1, and to draft an email announcing PLC 1.

30-day Social Media Content Calendar

Getting your offer right is critical. If your launch is going to run into trouble, it’s usually because you didn’t get the offer right, or you didn’t communicate the value of the offer well enough. Crafting your ideal solution is the first step on the way to a crushing offer.

During your Open Cart (the time when you release your product for sale), you need a strong sales message that will move people to buy (and emails that direct prospects to your sales message). Your sales message can be in the form of a sales video script, or a written sales page – or it can be used as the basis for both. When creating your sales message, focus on the results and transformation your product provides. That's what you get paid for – creating results for your clients/customers.

During your Open Cart (the time when you release your product for sale), you need a strong sales message that will move people to buy (and emails that direct prospects to your sales message). Your sales message can be in the form of a sales video script, or a written sales page – or it can be used as the basis for both. When creating your sales message, focus on the results and transformation your product provides. That's what you get paid for – creating results for your clients/customers.