Prelaunch Content #3

Your Prelaunch Content (PLC) is the material you release during your Prelaunch Sequence to build excitement and anticipation for your product. The overall PLC sequence follows the Opportunity, Transformation and Ownership Experience (or OTOE). PLC 3 is “Ownership Experience”. This is where you show your prospects what life could be like if they buy from you. Use the prompts below to create a script of PLC 3, and to draft an email announcing PLC 3.