It’s not enough just to have a great lead magnet. You also need to entice your prospects to opt-in to receive it. That’s where your landing page comes in. Your landing page must have carefully curated copy that motivates your prospects to opt-in to receive your lead magnet.
Once they’re on your list, your nurture sequence delivers ongoing value and deepens your relationship with your audience. Building this relationship is key to eventually moving them along the journey toward becoming buyers.