An Effective About You Page
Algorithmic discoverability requires you to have a searchable digital presence. In addition, your content must establish you as an expert (E), experienced (E), and authoritative in your area of expertise (A), and provide enough evidence to move a prospect toward trusting you(T). That being said, your website's ABOUT YOU page will be referenced when a prospect is considering you alongside other options. Updating this page with the algorithmic authority signals (EEAT) is imperative. This tool helps ensure these aspects are visible on your ABOUT YOU page.